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Developed detailed
market opportunity assessment and Go-to-Market plan for an innovative consumer
social networking service developed by a central research lab team.
Executive management team approved funding for further development and
beta market testing, including use of viral marketing and other Web 2.0
awareness and communication methods.
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Co-developed and
co-implemented a global partner ecosystem. Deliverables
ranged from strategic plan formation through identification, screening,
and Go-to-Market planning.
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Led a
cross-functional, multi-division client team through a strategy development
process, resulting in a clear direction for a major business alliance in the
enterprise software/hardware industry. The
recommendations were implemented by a Senior Vice President.
The engagement was jointly sponsored by the Vice Presidents of R&D
and marketing.
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Developed and
delivered content for a thought leadership program for an application
outsourcing organization. Authored
numerous presentations that were delivered by company VPs at major industry
events with very positive reactions from prospective clients.
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For the VP of
Services and Support at a computer storage supplier, developed messaging for an
enhanced support services offering that better resonated with customers. Worked
cross-organizationally to understand message fit with other service offerings
and corporate positioning.
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For an enterprise
virtualization vendor, developed a presentation for CIO and VP of IT level
executives that addressed the business value and impact of virtualization
.
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Developed
segmentation and buying center assessment to differentiate service and support
from products for the VP of Services and Support of a semiconductor capital
equipment vendor.
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Co-developed the
marketing portion of the business plan with the founder and the CEO of a storage
startup. The plan enabled the
company to succeed in securing $15M in first round financing.
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