Pacific Horizon Group offers a wide range of management and marketing consulting services that directly address the business challenges faced by marketing organizations:

• Strategic planning:  development of strategic and tactical plans that grow revenue, customer satisfaction, and also enhance alignment and effectiveness with other functional organizations. 
• Product management/product marketing:  identification and assessment of market opportunities; market segmentation; target customers; customer interviews; product or market requirements definition; customer buying centers and their processes; competitive landscape; define/develop/execute go-to-market programs.
• Inventing service products:  leverages a four-phase process that is built upon a clear understanding of the customer pain point. For more detail, see the article "How to Invent a Service Product". 

• Marketing programs for services:  builds a marketing presence that is distinct from the products which are supported. Services are across the lifecycle of defining, developing and implementing a go-to-market program.

• Customer satisfaction assessment:  leverages one-on-one interviews, web surveys, and other methods, to identify customer issues and intentions.