|
Pacific
Horizon Group (PHG) provides product management and planning consulting services
to computer software and hardware companies to grow their revenue and
profitability by accurately targeting the right products to an eager audience of
customers. Clients succeed because a
rigorous, fact-based marketing methodology is used to drive decision making.
Sample
client challenges addressed by PHG
-
Poor marketplace results of
recently launched products due to inadequate product definition
-
Need to assess a
prospective new market, but lack staff bandwidth and/or skill set to get an
unbiased recommendation
-
Lack of a planning
process, or, have a process but it’s not delivering targeted results
Client quotes
"I have experienced David
to be an exceptional team player --- always present and engaged. He works well
with a variety of team players and consistently over-delivers. What's
more --- and completely useful in an innovation setting --- is that David is
a willing guinea pig in experimental situations. For our program, David's
hands-on learning approach along with his imagination, creativity,
organizational skills and informed forethought frequently influenced key
decisions we made around our product's definition, go-to-market
strategy and user experience."
Mickie Calkins
Hewlett-Packard -
Innovation Program Office
Sr. Program Manager - User
Experience Design
"David's
work on Service and Support product definition and development project work
paved the way for the company to build a growing, profitable service business
that is unique in the semiconductor probing industry. I highly recommend David
for any project that requires innovative thinking, objective data gathering,
complex analysis and decision making for critical company decisions."
Mark
Brandemuehl
Vice-President,
Marketing
FormFactor,
Inc.
|
